The bitterness takes getting used to. I also mentioned adding coffee to my creamer before. HELLO fruits and chewy granola! My mom and I have been on a Greek Yogurt craze for well over a year. But..then I started seeing Greek yogurt..With. Flakes? Greek yogurt-branded “shelf life,” what gives?
Trendies and Foodies? Eat Well^^
There are way too many mixed reviews about probiotics to BEGIN with. What yogurts are overhyped AND overpriced? Are probiotics full proof? We know too little? What yogurts DON’T have aspartame? I honestly don’t know where to start. Maybe I’ll just keep it simple by addressing just one question: What yogurt is actually GOOD for me? Anyone? A good friend of mine is married to a man of Russian ethnicity whom also suggested to me that gouda’s the best CHEESE. But what about yogurt?
In case you’re wondering, my current main squeeze is Chobani. As far as origin stories go, Chobani’s is inspiring and surprisingly humble. Maybe not at its inception but certainly now that the market is teeming with rival yogurt brands. The founder saw this coming, of course. And you know what? He wasn’t scared.
Of WHAT, THOUGH?! Let me be honest. The American food scene can get boring if all I see are brands that imitate original foods, if that makes sense. For example, the “I can’t believe it’s not butter” brand of breakfast spread. I’m aware that its base is vegetable oil, but I still find that weird—like awkward weird; like petting-a-cat’s-fur-backwards-and-having-it-yell-at-you kinda weird. Just. Why? Why does America have such a long history of selling hungry consumers imitation foods that do a better job at propelling bugs and liability suits than at appealing to the human body that’s just hungry for the dang PERIODIC TABLE? Why get fed stuff we’re not made of? Not to mention imitation foods are NASTY. Hamdi seems to think so too.
No shade against my country’s foods–but I’m just SAYIN’.
Anyways-Meet Hamdi Ulukaya! Born and raised in Turkey, he moved over to the states for better opportunities, quite simply. I could relate. Whenever I felt suffocated by place or people, I have moved more than once to places that provided me with more personal and financial growth. First of all, I’d like to thank all of Europe—No– THE WORLD (yes IN GENERAL) for smacking the States upside the head about having crappy food. (not to mention foods the FDA approves here, a good amount Europe rejects FLATLY). Apparently a trip to an American grocery store is what did it for Hamdi. Basically his first experience with American yogurt was nothing short of coagulated sugar-water. Like I said: NASTY. A farm boy himself, Hamdi used to make his own back in his home country. The entrepreneur took action and brought a bit of home to stateside. I also liked the fact that he wasn’t thinking like an American businessman, which I think was the mindset of most
if not all the naysayers who said his business decisions concerning Chobani was too risky, dangerous, a gamble, etc. Long-story short, Hamdi stopped taking their calls. Pffft!
Well, now I know why I’m biased.
Fascinating trivia I couldn’t pass up about Hamdi Ulukaya concerns his origins. As an African-American youngin’ I think it’s important for me to be aware of other discriminations and mal treatment people suffer in the world outside of my bubble of white-black race relations, appropriation and police-corruption news. Whites and Blacks can’t be the ONLY ones. Turkey’s got baggage too. Hamdi is of an ethnic group known as Kurd. The source I read didn’t delve further than that.
So I did. My 2-cents here doesn’t BEGIN to dissect the topic, but for context I found that Kurdish peoples have a history of fighting for independence in the midst of being segregated amongst three nations during World War I: Turkey, Iran and Iraq. Add nationalism to the mix and I’m not at all surprised that there’s tension. I can’t even imagine. In any case, there seems to be a stigma on Kurdish peoples. (If someone wants to shed more light PLEASE educate me; I also have provided an Academia link down below of a paper about Kurdish people and Turkey in greater detail.) I think it’s important for people to know about issues like this. But ANYWAYS, this is where Chobani comes from: A Kurdish gentleman from Turkey ^^.
I find it ironic how despite me being a North-American, I am relieved to know Chobani’s founder is Turkish.
NO-SELF-HATE-HEAR-ME-OUT! Since I’m one born and raised in a capitalistic country of marketing, advertising and branding, I’m all too aware of America’s history with manufacturing brands to stand-up quality for the bottom-dollar –usually at the consumer’s expense. I also admit that I’ve gotten more cynical about whether or not companies pose psychological warfare on their consumers to keep them simultaneously suckered-in while out of the loop.
Okay, okay. No conspiracy theories here. Really. All I’m saying is that it’s refreshing to hear of humble beginnings and not consider them a cliché but a dang necessity. My aunt always says “I’d rather have a big grocery bill than a big hospital bill.” And with the healthcare market being as iffy as it is, I’d like to know that I can still afford my own health. Hamdi seems to do that for his demographic. His brand Chobani derives from the Turkish word for shepherd, which I find somehow fitting. He creates a brand that not only appeals to the taste buds but doesn’t have a chemical aftertaste or substance that gets consumer brains firing signals that it shouldn’t. Then again some people are super tasters. Can I really say it’s always UNCLE SAM’s fault?
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